What Not To Do in a Small-Town Campaign
Running for office in a small town means every dollar, every conversation, and every decision counts. While it’s easy to get distracted by what the big campaigns do, local races require a different playbook. One built around trust, visibility, and values.
Here are a few critical don’ts that every small-town Dem needs to hear loud and clear:
1. Don’t Spend Your Campaign Budget Outside of Town
Put your money where your voters are. That means no fundraisers at fancy venues a few towns over and no catering for your meet and greet from out-of-town caterers. Whenever possible, always hire a local photographer, use a local graphic designer, and buy your donuts, to pass out at the train station, from the place everyone in town already loves. You’re running to represent this community. Show it.
2. Don’t Say Your Opponents’ Names
You’re not giving your opponents free advertising. If you have to reference them at all, say “my opponents” and leave it at that. Your time and your platform are too valuable to hand over. Keep the focus on your message, your values, and the kind of leadership you bring to the table.
3. Don’t Think Social Media Is a Silver Bullet
Social media is important, no doubt about it. It helps you get the word out, build recognition, and energize your supporters. But if you think ONLY posting on Facebook every day is going to win your race, think again. It’s just one slice of the pie. The biggest slice? Direct voter contact. Phone calls and door knocks, by the candidates and canvassers - that’s where the votes are won. You need face-to-face and voice-to-voice conversations. That’s how trust is built.
4. Don’t Ghost the Local Events
If there’s a pancake breakfast, be there. If the library is hosting a book fair, be there. If there’s a town council meeting, definitely be there. Showing up matters more than you think, even if no one recognizes you right away. You’re not just campaigning for a vote. You’re showing folks you care enough to listen.
5. Don’t Forget to Ask, and Follow Up
Whether it’s for a donation, a sign location, or a volunteer shift, if you don’t ask, the answer is always no. Make your asks personal, specific, and direct. Then follow up. People want to help. They just need reminders. Your ActBlue link isn’t doing any good sitting quietly on your website. Use it.
Small-town campaigns run on community, relationships, and grit. Not DC consultants and corporate checks. When you stay focused on your town, your team, and your values, you're already halfway to the win.