Do I Really Need a Website for My Campaign

As a campaign manager, this is one of the most common questions I get from local candidates: Do I really need a website, or can I just stick with social media?I get it. You’re juggling door knocking, press releases, fundraisers, and figuring out which voter still has a landline. A website can feel like a nice-to-have rather than a must. But let me say this as clearly as possible: Yes, you absolutely need a campaign website. 

Here's why:

1. Social Media Alone Leaves People Out

Many candidates rely only on Facebook or Instagram. And while social media is a powerful tool, it’s not universal. Not everyone is on it. Seniors, in particular, are a key and consistent voting bloc in most towns. A campaign website ensures everyone has access to your message, regardless of whether they scroll or swipe. The voter who shows up to your senior breakfast with a folder of printed materials? They’re not finding your Instagram post from four weeks ago.

2. One Central Hub for Everything

Your website becomes home base. It’s where voters can find your bio, your platform, your district map, your voting day logistics, your event sign-ups. All in one spot. Social media is great for quick updates, but try finding a voter registration link or last month’s fundraiser details without having to dig. A good website is like a clean kitchen table where everything’s laid out. No clutter. No searching.

3. It Shows You’re Transparent and Ready

Let’s talk optics. If your opponent has a well-designed site and you don’t, that’s a missed opportunity. Voters want to know who you are, what you stand for, and how to get involved. If they can’t find that info quickly, they may assume you’re not organized. Or worse, that you’re hiding something. A website says, “I’m here. I’m accountable. I have nothing to hide.”

4. Control the Narrative

On your site, you control the message. You can pin your top priorities, publish updates in your own words, and showcase endorsements or press coverage. If misinformation starts floating around Facebook, your website becomes the anchor. People can return to it for clarity and truth. It’s your digital headquarters. You get to set the tone.

5. Voters Are Googling You Anyway

This one’s simple. Voters are going to type your name into Google. When they do, what do you want them to find? A campaign website with your photo, platform, and endorsements? Or an old PTA flyer from 2017 and a Reddit thread speculating about your lawn signs? A website gives you credibility and helps shape your public image.

I can help you create and maintain your website throughout your campaign. It doesn’t have to be fancy, but it does have to exist. You can start by looking at this sample site I made for a past primary. Let’s build your digital headquarters together.

Conclusion

Your campaign website is more than just an online flyer. It’s a tool for building trust, showing leadership, and organizing your message for every voter in your district. Whether you’re running for school board or city council, the voters are watching and they’re searching for information. Make sure what they find reflects your values, your plans, and your commitment to serve. The earlier you get your site up, the more time you’ll have to use it to its full potential.