Why Senior Breakfasts Might Be the Most Powerful Event in Your Campaign Toolkit

If you read my recent blog on Creative Campaign Events That Resonate with Voters, you know I’m all about connecting with the community in ways that feel authentic and approachable. Of all the events we plan, there’s one that consistently delivers on both impact and heart: the Senior Breakfast.

In many small towns, older voters tend to lean right, but that doesn’t mean they’re unreachable. A warm meal, a welcoming atmosphere, and a listening ear can go a long way. There’s no filter, no algorithm, no attack ad—just neighbors sharing coffee and concerns. And sometimes, that’s all it takes to shift a vote.

At the same time, you’re offering real service. Many seniors live on fixed incomes or have limited mobility. By providing a hot breakfast and helpful resources, you’re not just campaigning. You’re building community. I’ve seen residents discover they qualify for the Senior Freeze program or learn about the town shuttle for the first time. We send folks home with info packets, smiles, and often a new sense of connection.

Want to boost turnout and visibility? Invite upticket Democrats or local elected officials to stop by. It gives them a platform to highlight senior-specific programs and benefits, and shows voters what real representation looks like.

Now here's what you might be wondering:

How do we get the word out to seniors:

• Use VoteBuilder to generate a call list or mailing list of senior voters.
• Hang flyers in places they frequent—think senior centers, libraries, or diners.
• Ask your supporters on social media to personally invite their older neighbors.

Best Practices:

• Offer soft food like scrambled eggs. Bagels can be tough!
• Don’t forget tea. Many seniors prefer it to coffee.
• Make the venue accessible and have volunteers on hand to assist with trays, doors, or seating.
• Think about their physical needs and comfort.
• Offer free rides when possible.

To keep it budget-friendly, talk to local restaurants. Some may offer discounted catering or host you on a day they’re usually closed. Public venues like community rooms are great too.

Before they leave, we hand out goodie bags with newsletters, resource guides, and a thank-you treat. Afterward, we follow up with photos, thank-yous, and check-ins with anyone who had specific questions or showed interest in volunteering.

Senior Breakfasts aren’t just events. They’re trust-building, community-centered, service-driven gatherings, and they might just be the key to winning hearts and votes.